What is an SEO agency and why does every online business need one?
An SEO agency is a specialized company that provides Search Engine Optimization services to improve the visibility and ranking of clients’ websites in search results. These agencies play a crucial role in digital marketing, offering the expertise and resources necessary for effectively managing companies’ online presence. Comprising teams of digital marketing experts, SEO agencies offer […]
How do you evaluate keyword difficulty?
The holy grail of any SEO optimization is finding keywords with a large number of monthly searches and little competition. While the volume of searches can be read relatively accurately from many SEO tools, assessing how difficult a keyword is to rank is not simple. Why is it easier to research search volume compared to […]
Basics of keyword research
Keywords form the basis of SEO optimization, which is a crucial aspect of online visibility. Search engines aim to present users with the most relevant content that matches their search query. Since textual keywords are used to describe content, whether in text, images or videos, it is essential to learn how to conduct effective keyword […]
White-label SEO agency – what is it and how to use this business model?
You may have heard of the business practice where a company sells products under its brand, but another company manufactures them. This is called white-labeling and is used in various industries. What is white-label business model? The white-label business model is a process in which one company produces a product or service, which other companies […]
What is SEO optimization, and how do internet search engines work?
The relationship between SEO and search engines can be described as a “love-hate relationship”. An SEO specialist aims to identify and create the best content for search engines, while search engines aim to find and rank the best content. Therefore, the basics of SEO cannot be mastered without also mastering the principle by which search […]
