Basics of keyword research

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Keywords form the basis of SEO optimization, which is a crucial aspect of online visibility. Search engines aim to present users with the most relevant content that matches their search query. Since textual keywords are used to describe content, whether in text, images or videos, it is essential to learn how to conduct effective keyword […]

SEO workflow for your pocket

Infographic with 6 basic SEO tasks: setting up GSC and GA4,

SEO is huge. It can be overwhelming to remember all the necessary steps to improve a page’s ranking. Especially for the inexperienced who have not done so many optimizations yet. So it’s always helpful to have a handy guide to basic SEO processes and tasks. Setting up Google Search Console and Google Analytics 4 All […]

What is SEO optimization, and how do internet search engines work?

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The relationship between SEO and search engines can be described as a “love-hate relationship”. An SEO specialist aims to identify and create the best content for search engines, while search engines aim to find and rank the best content. Therefore, the basics of SEO cannot be mastered without also mastering the principle by which search […]