How do you evaluate keyword difficulty?

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The holy grail of any SEO optimization is finding keywords with a large number of monthly searches and little competition. While the volume of searches can be read relatively accurately from many SEO tools, assessing how difficult a keyword is to rank is not simple. Why is it easier to research search volume compared to […]

Basics of keyword research

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Keywords form the basis of SEO optimization, which is a crucial aspect of online visibility. Search engines aim to present users with the most relevant content that matches their search query. Since textual keywords are used to describe content, whether in text, images or videos, it is essential to learn how to conduct effective keyword […]

What is SEO optimization, and how do internet search engines work?

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The relationship between SEO and search engines can be described as a “love-hate relationship”. An SEO specialist aims to identify and create the best content for search engines, while search engines aim to find and rank the best content. Therefore, the basics of SEO cannot be mastered without also mastering the principle by which search […]