PrimeRank

SEO Academy

Welcome to our SEO Academy, where knowledge meets optimization! Dive into a wealth of insights and expertise on the ever-evolving world of Search Engine Optimization (SEO). Our blog posts cover a spectrum of relevant topics, from the fundamentals of keyword research to advanced techniques for improving website visibility. Whether you’re a seasoned digital marketer or a business owner looking to enhance your online presence, our SEO Academy is your go-to resource for staying ahead in the dynamic realm of search engine algorithms. Explore, learn, and empower your online strategy with the latest tips, trends, and best practices in SEO.

Digital illustration of local SEO, featuring a smartphone displaying a map with location pins, set against a cityscape backdrop. The scene includes small businesses like a café, shop, and office building, each highlighted with SEO-related icons such as a magnifying glass and search bar, conveying the concept of optimizing for local search results.

Local SEO: The essential strategy for business visibility

Local search engine optimization (local SEO) has become one of the most effective strategies for businesses looking to capture the attention of customers in their immediate vicinity.  Even if you already perform well in broader, organic search results, optimizing for local search results can be a game changer, especially for small and mid-sized companies aiming […]

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An artistic depiction of the concept of backlinks and SEO: a futuristic web-like structure connecting various glowing websites and nodes, symbolizing interconnected links and backlinks, with a large central node labeled 'Your Website.' The background features a gradient of deep blue and purple tones, evoking a sense of technology and digital space.

What are backlinks and why are they essential for your website traffic?

Backlinks are an integral part of search engine optimization (SEO), and they remain one of the most influential ranking factors used by search engines like Google.  In simple terms, a backlink is a link created when one website links to another. This concept has been central to how the PageRank algorithm (developed by Google’s co-founders […]

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How do you evaluate keyword difficulty?

The holy grail of any SEO optimization is finding keywords with a large number of monthly searches and little competition. While the volume of searches can be read relatively accurately from many SEO tools, assessing how difficult a keyword is to rank is not simple. Why is it easier to research search volume compared to […]

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Matija Čaić

mag. ing., SEO specialist