SEO is huge. It can be overwhelming to remember all the necessary steps to improve a page’s ranking. Especially for the inexperienced who have not done so many optimizations yet. So it’s always helpful to have a handy guide to basic SEO processes and tasks.

Setting up Google Search Console and Google Analytics 4

All SEO tools rely on data from Google. However, the data they provide regarding the number of visits and the volume of keyword searches is only an estimation and may not reflect the actual situation accurately. The only trustworthy sources for analyzing website traffic are GSC and GA4. If we require data from Google, these are the tools that we should rely on.

If we install these two tools, we can instantly perform several useful tasks:

  1. Submit sitemap and thus ensure that Google will have access to all the pages we want to be indexed
  2. Check which pages are not indexed, find out the reason, and request Google to index them if necessary
  3. Check and fix Core Web Vitals
  4. Checking the site for manual actions
  5. Submit the robots.txt file to the search engine to exclude certain pages from crawling.
  6. Check if the site is optimized for mobile devices

Optimizing page speed and responsiveness

Google has implemented a “mobile first” policy due to the rise in searches on mobile devices. This means that when assessing and ranking a page, Google gives priority to how it performs on them. Pages that have issues when viewed on mobile devices will not rank high.

Most visitors leave pages that take a long time to load. Therefore, speed is crucial for core web vitals. is a well-known service for checking website speed. By analyzing its waterfall option, you can easily identify the reasons behind a slow website.

Keyword research

The research of keywords is the foundation of SEO optimization. Keywords are used in page titles, H tags, categories, product descriptions, meta descriptions, content and many other things.

Website audit

Ahrefs, Semrush, Mangools, Ubersuggest, Screaming Frog, and other tools can analyze a page and suggest quick corrections that mean a lot.

They can also be used to analyze competitors, take advantage of their weaknesses, and emulate their strengths.

On – page SEO

Content optimization, dealing with duplicate content, writing meta descriptions and alt texts, schema markup, internal links and everything that was not done in the previous steps. In short, creating good content and a good user experience.

Backlink building

Attracting the attention of major players is considered the most challenging aspect of optimization. There are many strategies available, but none of them are easy. Therefore, you need to be patient and persistent in your efforts. The results will eventually follow if you stay committed to your goals.

Matija Čaić

mag. ing., SEO specialist