White label SEO: offer SEO to your clients under your brand, and leave the delivery to us
Your clients are asking for SEO, but you don’t have a team to deliver it. You can turn them away and send them to a competitor, or you can say yes and hand the delivery over to us. We work in the background, you deliver results under your name. The client never knows we exist.
Why white-label SEO makes sense for agencies
Clients today expect their agency to cover everything. They want a website, ads, social media, and SEO in one place, from one partner. If you can’t offer them SEO, they’ll go to someone who can, and they’ll take the rest of their budget with them.
The problem is that building an in-house SEO team takes time and money. You need to hire people, train them, buy tools, and wait months before results start coming in. For most agencies, that simply doesn’t add up, especially if SEO isn’t your core business.
White label SEO solves exactly that. You keep the client relationship and invoice the service under your brand, while we handle the specialist delivery. You grow without new hires, your client gets results, and your margin stays yours.
What is white-label SEO, and how does it work
White label SEO means we carry out the SEO work for your clients, and you deliver it as your own service. Our name appears nowhere. Reports carry your logo, communication goes through you, and the end client sees only your agency.
In practice, it works like this: you bring in the client and define what needs to be done, we carry out the audit, strategy, and all the activities, and you receive finished results and reports to pass on under your own name. We can work entirely in the background, or if you prefer, appear as part of your team in client meetings.
The model is straightforward and flexible. You pay only for the work you need, when you need it, with no fixed salary costs or tool subscriptions.
What we actually do
White label collaboration covers the entire SEO process. Here’s what we do for your clients.
Technical SEO audit and optimisation
A detailed review of the site: speed, indexability, structure, mobile version, and errors holding back rankings. We prepare a prioritised list of fixes and either implement them or hand them over, depending on who manages the site.
Keyword research and strategy
We analyse what your client's audience is actually searching for, where competitors are vulnerable, and which keywords bring in buyers rather than just visitors. From this, we put together a clear strategy with defined priorities.
On-page optimisation
Optimisation of titles, meta descriptions, headings, internal links and page content. Everything aligned with the keywords that drive results.
SEO content
Creating and optimising copy that ranks and converts visitors into clients. Blog posts, service pages, category pages — all tailored to the client's market and language.
Link building
Building quality backlinks using white hat tactics that don't put your client's site at risk. No spam and no low-quality purchased links that cause problems down the line.
White label reports
Monthly reports with your logo and branding, clear and readable for the end client. They show what's been done, what it's delivering, and what comes next. You just forward them.
Who is white label SEO for
White-label SEO makes sense if you have clients who need SEO, but you don’t want to or can’t handle the delivery yourself.
- Web design and development agencies
- Digital marketing and advertising agencies
- Marketing agencies without an in-house SEO team
- Freelancers, web developers and designers
- Agencies looking to scale without adding headcount
What our process looks like
1. Introductory call and analysis
We get to know your agency, your way of working, and your clients. We review the client's site and its current state, and identify where we can make the fastest difference.
2. Strategy development
We define the target keywords, scope of work, timelines, and reporting format. You receive a clear plan with priorities that you can present to the client as your own.
3. Implementation
We carry out the agreed activities in the background: audit, on-page, content, and link building. You focus on the client and growing your agency, and we focus on SEO.
4. Reporting under your brand
Every month, you receive a report with your logo, ready to hand to the client. We adjust the strategy based on what is actually delivering results.
Our approach vs. what we avoid
- Working entirely in the background, full discretion
- Reports with your branding and logo
- White hat SEO tactics that don't put your client's site at risk
- Transparent communication with you as the partner
- Clearly defined scope of work and timelines
- Communication with the end client only through you or with your agreement
- Contacting your clients behind your back
- Black hat tactics and purchased links that damage the site later
- Generic copy-paste reports with no real value
- Hidden costs and vague scope of work
- Our name appears anywhere in the client-facing delivery
- Promises of first place within a week
In white label partnerships, trust is everything. Every low-quality link and every shortcut taken on your behalf ultimately lands on your agency, because the client only sees you. That's why we work exclusively with tactics that are safe in the long run. Your reputation is our concern too.
Why businesses choose Primerank
I manage every project personally. No account manager who doesn’t understand your business, no junior learning on the job at your expense. Direct communication with the person who is actually working on your SEO.
We use Ahrefs, SEMrush, Screaming Frog, and Google Search Console, the same tools used by the world’s largest agencies, because accurate data is the foundation of every good strategy.
Every month you receive a clear report: what was done, what the results are, and what the next steps are. No jargon, no hiding behind vague metrics.
We work month to month. Results are what keep us together, not contract lock-ins.
Ready to offer SEO without an in-house team?
White label SEO means you can say yes to every client who asks for SEO, without hiring and without fixed costs. Get in touch and let’s set up a free introductory call.
Results speak for themselves
Frequently asked questions about backlinks
No. We work entirely in the background. Our name doesn’t appear anywhere in the delivery, communication or reports. The client sees only your agency. If needed, we can also present as part of your team under a name we agree on, which some agencies prefer when they have direct client meetings.
There are no long-term contracts tied to a year or more. SEO activities make sense over a longer period because results don’t come instantly, but we don’t lock you in upfront. We work on a project basis or on a quarterly rolling basis, with the option to continue.
It depends on the state of the site, the competitiveness of the target keywords and what has already been done. Technical SEO and on-page optimisation typically start showing an effect within one to three months. For more competitive keywords and new markets, realistic results come from three to six months onwards. On the initial analysis, we give you an estimate of what to expect and when.
We work across most B2B and B2C niches in Croatian and English-language markets. If your client is targeting a specific market or language we haven’t covered before, we’ll tell you upfront rather than take on work where we’re not the right fit.
Yes, if that’s what you prefer. Some agencies want everything to go exclusively through them, while others give us the go-ahead to communicate directly with the client as part of their team. Both models work, and we agree on the approach based on how your agency operates.
